A Legacy of Tradition

The History of the Mazzarosa Family in Abruzzo

Carrying the Dream Forward

For generations, the Mazzarosa family has been guided by a deep sense of responsibility to honor the vision of those who came before us. Each chapter of our history is a testament to their dedication, perseverance, and values—principles we strive to uphold and pass down. This legacy is more than tradition; it’s a dream we carry forward with pride, ensuring it thrives with every generation.
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The Birth of a Visionary

Giuseppe Devincenzi, the future senator and founder of the winery, is born in Notaresco, Abruzzo, to an agrarian bourgeois family. His life and work would shape the agricultural and industrial future of the region.
1814
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Early Leadership

At just 24 years old, Giuseppe Devincenzi began demonstrating his dedication to public service and regional development by becoming the mayor of Notaresco, his hometown in Abruzzo. 

His early leadership role marked the beginning of a lifelong commitment to improving the quality of life for his community and advancing agricultural practices.

As mayor, he addressed pressing local issues, focusing on infrastructure improvements and fostering economic growth. His vision extended beyond Notaresco, as he saw the potential for modernizing the region through innovation and collaboration. 

This period laid the foundation for his later achievements in politics, agriculture, and industrial development, showing a glimpse of the forward-thinking mindset that would define his legacy.
1838
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Exile and Enlightenment

Giuseppe Devincenzi’s progressive ideals brought him into sharp conflict with the officials of the Kingdom of the Two Sicilies, ultimately resulting in his exile. It is believed that the main point of contention was his staunch opposition to slavery and his unwavering commitment to dignity and equality—values that stood in stark contrast to the conservative policies of Ferdinand II of Bourbon, the King of the Two Sicilies from 1830 to 1859.

During his exile, Devincenzi spent time in France and the United Kingdom, a transformative period that profoundly shaped his future. In France, he studied the advanced vinification techniques of Bordeaux, gaining insights into innovative winemaking practices that he would later implement as a pioneer in Abruzzo.

In the UK, Devincenzi forged meaningful connections with key political and commercial figures, building relationships that would prove invaluable. These ties later enabled him to sell his wines to the British Army, marking a pivotal achievement in the history of the Mazzarosa Devincenzi winery.
1850s
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Champion of Unity

Giuseppe Devincenzi played a pivotal role during the unification of Italy, aligning himself with the historic mission to consolidate the fragmented states into a single nation.

 In 1860, he traveled to Naples, where he actively supported the cause of unification and sought to bring political and social reforms to the southern regions.

Devincenzi’s efforts caught the attention of Vittorio Emanuele II, the first king of a unified Italy, whom he personally accompanied on his journey through Abruzzo to Naples. 

His involvement underscored his commitment to national unity and progress. His political influence grew as he was appointed senator in 1861 under the newly established Kingdom of Italy. As a senator, Devincenzi worked tirelessly to advocate for infrastructure development, particularly railways and agricultural reform, recognizing their importance in building a cohesive and prosperous nation. 

His vision for unity extended beyond politics, inspiring the agricultural and industrial advancements he championed throughout his life.
1860
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Foundation of the Winery

In 1863, Giuseppe Devincenzi established the Mazzarosa Devincenzi winery in Montepagano, modern-day Roseto degli Abruzzi. Combining his agricultural expertise with the innovative ideas he gained from Bordeaux, he set out to create a state-of-the-art facility that would revolutionize winemaking in the region.

Devincenzi utilized materials transported via the railway network he had helped to develop as a politician, ensuring efficient logistics for the construction. To address the lack of local resources, he built a brick kiln on-site to produce the necessary materials, ensuring that the construction could proceed efficiently. The winery also featured its own carpenter and sawmill, allowing the team to cut and assemble wooden planks to precise measurements for casks and barrels.

One iconic photograph shows Berardo De Angelis, known as “Mastr Bradd,” alongside his team, assembling one of the winery’s massive barrels—a testament to the craftsmanship and dedication of those who worked there. 
1863
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Construction of Villa Mazzarosa Devincenzi

Around the same time as the winery's establishment, Senator Giuseppe Devincenzi commissioned the construction of Villa Mazzarosa in Roseto degli Abruzzi. This elegant villa, designed in the neoclassical style, served as both a family residence and a symbol of the estate's prominence. 

Surrounded by meticulously landscaped gardens, the villa became a center for agricultural innovation and social gatherings, reflecting Devincenzi's commitment to progress and community engagement. Today, Villa Mazzarosa stands as a testament to the rich heritage and enduring legacy of the Mazzarosa Devincenzi family.
1863
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A Pioneer in Agriculture

After returning from exile, Giuseppe Devincenzi was struck by the deplorable state of the Abruzzo countryside, which he described as "blessed by the sun but cursed by misrule." Rejecting feudal ideas and extensive farming, he dedicated himself to intensive cultivation on his family’s lands.

Devincenzi transformed the region, founding an experimental winery whose wines, as Senator Pierantoni later noted, "rivaled Bordeaux and were sold in Rome." He harnessed the waters of the Vomano River for irrigation, introduced advanced agricultural machinery, and imported prized stallions and mares from England to improve local livestock breeds.

Beyond farming, he educated young farmers on his estate, equipping them with skills so sought-after they were recruited across Italy. His work laid the foundation for a thriving, modern agricultural system, making him a revered figure in Abruzzo.
Late 1800s
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Innovative Wine Cellar Construction

The Mazzarosa Devincenzi winery is a masterpiece of 19th-century design, created to streamline winemaking and improve working conditions for the farmers. 

At its core was a groundbreaking water-powered elevator that allowed grapes to be transported from ground level to the processing area without manual lifting, a concept echoing modern top-down winemaking systems. This innovation eliminated the need for workers to carry heavy loads up ladders, showcasing the Senator’s concern for their welfare and his commitment to efficiency.

Temperature and humidity were meticulously regulated through a clay flooring system (sistema d'argilla) and the clever use of parallel lateral corridors, which thermally insulated the fermentation areas. These thoughtful features ensured an optimal environment for producing high-quality wines and demonstrated Devincenzi’s forward-thinking vision.
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Largest Wooden Barrel in Europe

One of the most remarkable features of the Mazzarosa Devincenzi winery is its massive wooden barrel, capable of holding 1,000 hectoliters, the largest of its kind in Europe. 

During the 19th century, achieving consistency in wine production was a significant challenge. Wines were often aged in smaller barrels, each with its own unique environment, leading to variability in taste, quality, and development across batches.

Senator Giuseppe Devincenzi addressed this issue with a visionary solution: the large wooden barrel. Its purpose was to blend wines from different barrels into a single, uniform mass, ensuring homogeneity across every bottle. This innovation not only met market expectations for consistency but also showcased his commitment to quality and excellence. 

Originally, the winery housed three barrels of this kind, each placed in a custom-made room designed to fit its massive size and regulate temperature. Today, only one of these iconic barrels has been preserved, standing as a testament to the ingenuity and craftsmanship of the era.
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Industrial Archaeology Marvel

The winery’s design also included a network of mine-style carts that efficiently transported grapes to various stages of the production process.

These carts, running on tracks, minimized labor while preserving the integrity of the grapes during handling. Together with the water-powered elevator, this system marked a shift toward mechanized winemaking that was virtually unheard of at the time.

Even today, the winery is celebrated as a marvel of innovation and industrial archaeology. Many of its original features, including the grape transport system, insulation corridors, and the water elevator, remain intact, offering visitors a glimpse into a pioneering era of winemaking. The attention to detail and commitment to both workers and quality make the Mazzarosa Devincenzi winery a timeless symbol of progress and tradition.
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International Recognition

Giuseppe Devincenzi establishDevincenzi’s wines win awards at international exhibitions, establishing the estate’s reputation beyond Italy. 

From the very beginning, Senator Giuseppe Devincenzi dreamed of crafting wines that could rival the finest wines of Bordeaux, which, both then and now, are often considered the pinnacle of winemaking excellence. His dedication to innovation, quality, and tradition laid the foundation for this ambitious goal.

In 1905, just two years after his passing, the Senator’s dream was realized when his wines received the highest honors from the Italian government. They were celebrated among the best in class at prestigious competitions in Bordeaux, Paris, L'Aquila, and Turin. This recognition cemented the legacy of his winery and ensured he could rest in peace, knowing his vision had been fulfilled.
1890s
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"La Marchesa"

When Senator Giuseppe Devincenzi passed away in 1903 without children, he entrusted his estate and winery to his niece, Maria Maddalena Devincenzi. A strong and driven woman, Maria Maddalena faced the extraordinary challenge of owning and managing an agricultural business at a time when such roles were rarely held by women.

Despite the obstacles, she carried forward her uncle’s vision with remarkable determination and courage.
Known affectionately within the estate as "La Marchesa," Maria Maddalena was a pioneer in her own right. 
1903
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The Mazzarosa Connection

Maria Maddalena marries Marquis Antonio Mazzarosa, uniting two historic agricultural families. The winery becomes Mazzarosa Devincenzi, honoring both lineages.

Painted at the winery entrance, the coat of arms unites the Mazzarosa crest (red and white) on the left and the Devincenzi crest (blue and white) on the right, symbolizing the families’ historic bond and shared legacy.
Early 1900s
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World War II: Turmoil and Resilience

During the war, the estate is occupied by German troops, resulting in significant damage and the loss of many barrels. However, the family rebuilds, preserving its legacy.
1939-1945
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Modernization Efforts

The estate undergoes mechanization and modernization, maintaining traditional practices while adopting new technologies to ensure quality.
Mid-1900s
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Generational Continuity

The estate is passed down through the family, with each generation preserving its traditions while adapting to contemporary demands.
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Recent Innovations

The winery has embraced sustainable farming practices, reflecting a commitment to environmental stewardship and the production of natural wines.
2015
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A Living Heritage

Still owned by the Mazzarosa Devincenzi family, the estate continues to produce high-quality wines, preserving the senator’s vision and passion for innovation and tradition.
Today

A Legacy of Passion and Tradition

The story of our winery is one of passion, dedication, and respect for tradition. It reflects our commitment to preserving the values handed down through generations, ensuring that the legacy of Abruzzo’s history and its genuine, sustainable agriculture endures for years to come.

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